Finding Your Shade

WE WANT YOU TO KNOW WHAT YOU’RE CHOOSING.

We take shade representation seriously.

The colours you see from SHADE BY SHAHD are shown through real product use, real swatches and real photography wherever possible.

No pretending a colour is something it isn’t.

We’ll give you detailed descriptions of every shade — its tone, character, suggested combinations and how it may interact with different complexions and natural lip colours.

But we’ll always be honest about one thing:

WE CAN’T SEE YOU IN PERSON THROUGH A SCREEN.

Your skin tone, undertone, natural lip pigmentation, lighting and even your screen settings can influence how a shade appears on you.

We’ll give you as much information as possible to help you choose confidently, but we won’t pretend we can guarantee exactly how a colour will appear on every individual woman.

We’d rather be honest with you than promise something a screen can’t promise.

Not sure which shade is your shade?

Talk to us.

If you’re deciding between colours, wondering about your undertone or natural lip colour, or simply can’t choose between two favourites, we’re here.

We’ll give you real guidance — not simply tell you that every shade will look perfect.

Sometimes the best beauty advice is:

“Actually, I think this one is more you.”

That’s the kind of beauty brand we want to be.

Find my shade