The Five Shades

Five exclusive shades. Five different effects. One signature Lip App™️ LONGWEAR Formula.

Made to last. Made to stay. Made to feel weightless. Made to keep lips moisturized and comfortable — with colour designed to bring your lips to life.

Our creamy, mousse-soft formula melts effortlessly onto the lips, delivering rich, smooth colour with a lightweight, non-sticky feel. Designed to visibly blur the look of lip lines and creases, each shade leaves behind a seamless, soft-focus finish with serious staying power from day to night.

Enriched with Sunflower Oil, Rosehip Oil and Vitamin E, the skincare-inspired formula combines long-lasting colour with moisture-rich comfort.

LIGHT NUDE

SOFT FOCUS LIP FILTER

The softest filter in the collection.

Soft, delicate and effortlessly flattering, Light Nude gives the entire look an instant softer, brighter effect — the kind of subtle difference you notice once and can’t unsee.

An exclusive SHADE BY SHAHD colour personally created by our founder, Shahd, Light Nude is also her most-worn shade — the one she reaches for again and again.

Think soft-girl lips with a real-life soft-focus filter. Its delicate light nude tone melts beautifully into the lips, softening their appearance and bringing freshness and brightness to the face. Especially flattering on lighter skin tones, it creates that clean, polished nude look whether you’re wearing a full face of makeup or nothing at all.

Wear it alone or use it as your ultimate softening and brightening shade. Pair it with Dark Brown Nude for a sculpted lip with a beautifully light centre, blend it with Nude for a seamless everyday combination, or tap it into the centre of any SHADE BY SHAHD colour to soften, brighten and add dimension.

Soften it. Blur it. Brighten it.

DARK BROWN NUDE

STAR LIP FILTER

Your ultimate Lip Contour shade.

Deep, bold and intentionally different, Dark Brown Nude was created to contour, define and structure the lips. Think of it as contour for your lips — adding depth exactly where you want it and transforming any shade into a more sculpted, dimensional lip look.

Created to pair perfectly with every colour in the SHADE BY SHAHD collection, it’s the ultimate lip-combo essential. Use it around the outer lip line, softly blend inward, then add your chosen shade through the centre.

One contour shade. Every colour. Endless lip combos.

On deeper skin tones, Dark Brown Nude becomes a beautifully rich nude that complements the natural depth of the lips. On lighter skin tones, wear it as a bold statement colour or use it as your Lip Contour for stronger contrast and definition.

Its applicator was designed to make contouring and filling effortless. The defined tip gives greater control around the lip line, Cupid’s bow and corners; the soft, flexible surface glides comfortably against the lips; and its open centre reservoir is designed to pick up and hold formula for smooth, generous application.

The tip defines. The soft surface blends. The centre holds the formula.

Line it. Contour it. Blend it. Be the star.

PINK NUDE

HOLLYWOOD LIP FILTER

The pink nude that goes with everyone — and everything.

One of our hero shades, Pink Nude is an exclusive SHADE BY SHAHD colour created to take the guesswork out of finding that perfect everyday pink nude.

A beautifully balanced blend of soft pink and nude, it was designed to complement a wide range of skin tones and undertones without feeling too pink, too pale or too nude.

Think of that naturally perfected pink-nude lip-blush effect — without the commitment. It gives lips the softly tinted look so many love from a lip blush: as though the colour naturally belongs to your lips. Fresh, balanced and effortlessly flattering — your lips, only naturally pinker.

Pink Nude goes with every mood, every outfit and almost any makeup look. Wear it alone or make it the centre of your lip combo.

Pair it with Light Nude to brighten and soften, Dark Brown Nude to contour and sculpt, or Nude for a beautifully balanced nude-pink combination.

One Pink Nude. Endless combinations. Your everyday Hollywood lip.

NUDE

CUTESY LIP FILTER

The nude that looks like it was made for your lips.

Our Nude is a perfectly balanced blend of soft beige and natural pink, designed to blend effortlessly into the natural colour of your lips rather than simply sitting on top of them.

The result is a fresh, natural-looking nude that works beautifully across skin tones and feels effortlessly wearable from morning meetings to nights out.

Wear it alone for a clean, naturally perfected lip or use it as the base of your SHADE BY SHAHD lip wardrobe.

Pair it with Light Nude for a softer, brighter daytime combination. Add Dark Brown Nude around the lip line for extra depth, contour and definition — especially beautiful as a natural nude combination on deeper skin tones or as a bolder, contrasted look on lighter skin tones.

And because its balanced beige-pink tone sits beautifully underneath other colours, Nude works as a base for every shade in the collection.

Wear it alone. Use it as your base. Mix it with anything. Nude is where your lip combo begins.

CORAL NUDE

ALLURE LIP FILTER

A SHADE BY SHAHD original — personally created by our founder, Shahd.

One of our hero shades, Coral Nude is an exclusive colour created specifically for SHADE BY SHAHD — a distinctive balance of nude with a fresh coral-orange touch you’ll only find in our collection.

Designed to complement a wide range of skin tones and undertones, Coral Nude brings instant freshness and life to the face. One swipe enhances the lips, lifts the entire look and gives you that fresh, naturally filtered colour effect.

It’s endlessly wearable, pairing beautifully with whites, neutrals, denim, black, pastels and bold colours. Day or night, minimal makeup or full glam, it’s the kind of shade that somehow makes the whole look feel more alive.

Fresh, lively and full of personality, Coral Nude has that effortless feel-good effect — the colour you reach for when you want your lips, your face and your mood to feel instantly brighter.

Fresh colour. Instant allure. One swipe.

ONE FORMULA. FIVE FILTERS.

Every shade is powered by our signature Lip App™️ LONGWEAR Formula — ultra-creamy, mousse-soft and weightless on the lips.

It glides seamlessly over the lips, delivering smooth, rich colour while visibly blurring the look of lip lines and creases for a soft-focus, naturally filtered finish.

Lightweight, moisturizing and non-sticky, it combines serious longwear with moisture-rich comfort — without the heavy, tight or dry feel traditionally associated with long-lasting lip colour.

Creamy enough to comfort. Moisturizing enough to keep lips feeling soft. Weightless enough to forget you’re wearing it. Long-lasting enough to take you from day to night.

LIGHT NUDE — SOFT FOCUS LIP FILTER

Soft. Bright. Blurred.

DARK BROWN NUDE — STAR LIP FILTER

Contour. Define. Sculpt.

PINK NUDE — HOLLYWOOD LIP FILTER

Naturally pink. Effortlessly polished.

NUDE — CUTESY LIP FILTER

Natural. Balanced. Made to mix.

CORAL NUDE — ALLURE LIP FILTER

Fresh. Lively. Irresistible.

FIVE SHADES • FIVE FILTERS • ENDLESS LIP COMBOS • ONE LIP APP™️ LONGWEAR FORMULA