Skip to content
DELIVERY OPTIONS AT CHECKOUTBEAUTY THAT CARESBEAUTY THAT CARESDELIVERY OPTIONS AT CHECKOUTBEAUTY THAT CARESBEAUTY THAT CARESDELIVERY OPTIONS AT CHECKOUTBEAUTY THAT CARESBEAUTY THAT CARES
DELIVERY OPTIONS AT CHECKOUTBEAUTY THAT CARESBEAUTY THAT CARESDELIVERY OPTIONS AT CHECKOUTBEAUTY THAT CARESBEAUTY THAT CARESDELIVERY OPTIONS AT CHECKOUTBEAUTY THAT CARESBEAUTY THAT CARES
Shade by Shahd
  • Shop Lips
    • Coral Nude Allure Lip Filter
    • Dark Brown Nude Star Lip Filter
    • Light Nude Soft Focus Lip Filter
    • Nude Cutesy Lip Filter
    • Pink Nude Hollywood Lip Filter
    • See all five shades
  • The Five Shades
  • Find My Shade
  • Build Your Lip Combo
  • About
    • Our Story
    • Our Ethos
    • Journal
    • Help & FAQ
  • SHARE YOUR STORY
0 0

Shop Lips

  • Coral Nude
  • Dark Brown Nude
  • Light Nude
  • Nude
  • Pink Nude
  • See all five shades

Explore

  • The Five Shades
  • Find My Shade
  • Build Your Lip Combo

About

  • Our Story
  • Our Ethos
  • Journal
  • Help & FAQ
SHARE YOUR STORY
  1. Home
  2. / Journal

Beauty notes

Journal

Shade stories, colour notes and the thinking behind every tube.

7 stories

Latest

I Spent Years Looking for This Nude. So I Made It.

The very real story behind Nude — Cutesy Lip Filter™. Written by Shahd.

September 19, 2026 17 min read

Read the story
  • September 19, 2026

    Beauty That Cares

    Because looking beautiful and feeling cared for should never be two different things.

  • September 19, 2026

    The “No-Makeup” Look Is Still a Look.

    And I find that fascinating.

  • September 19, 2026

    Your Lips Have an Undertone Too.

    Why the same lipstick can become a completely different colour on you — and why that isn’t necessarily a bad thing.

  • September 19, 2026

    Don’t Buy Every Shade.

    Yes, we said it. We’d rather help you find the one that feels like you.

  • September 16, 2026

    One Lip Colour. Three Moods.

    We don’t believe one lip colour should give you only one look.

  • Beauty notes September 16, 2026

    Beauty in Every Shade

    Beauty was never supposed to look the same on everyone.

Shade by Shahd

Beauty that cares.

  • Shop Lips
  • The Five Shades
  • Find My Shade
  • Build Your Lip Combo
  • Wishlist
  • Help & FAQs
  • Shipping & Returns
  • Contact Us
  • Share Your Story
  • Our Story
  • Why SHADE
  • Our Ethos
  • Journal
  • Best Shades
  • Privacy Policy
  • Refund Policy
  • Shipping Policy
  • Accessibility

Contact Info

Contact UsMy account

© 2026 Shade by Shahd. All rights reserved.

Shopping Bag (0)

Your bag is empty

Start with best sellers, or find your shade.

Continue shopping

Wishlist

Saved on this device and browser. Your list stays after closing the tab, but is not synced to your account or other devices. Clearing browser data removes it.

Your wishlist is empty. Tap a heart to save your favourites.

Lipstick — Coral Nude
New

Lipstick — Coral Nude

Sale price 1,350.00 EGP
Lipstick — Dark Brown Nude
New

Lipstick — Dark Brown Nude

Sale price 1,350.00 EGP
Lipstick — Light Nude
New

Lipstick — Light Nude

Sale price 1,350.00 EGP
Lipstick — Nude
New

Lipstick — Nude

Sale price 1,350.00 EGP
Lipstick — Pink Nude
New

Lipstick — Pink Nude

Sale price 1,350.00 EGP
View wishlist

Search

⌕

Search products, shades, categories