Beauty notes
Journal
Shade stories, colour notes and the thinking behind every tube.
7 stories
Latest
I Spent Years Looking for This Nude. So I Made It.
The very real story behind Nude — Cutesy Lip Filter™. Written by Shahd.
Read the story-
Beauty That Cares
Because looking beautiful and feeling cared for should never be two different things.
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The “No-Makeup” Look Is Still a Look.
And I find that fascinating.
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Your Lips Have an Undertone Too.
Why the same lipstick can become a completely different colour on you — and why that isn’t necessarily a bad thing.
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Don’t Buy Every Shade.
Yes, we said it. We’d rather help you find the one that feels like you.
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One Lip Colour. Three Moods.
We don’t believe one lip colour should give you only one look.
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Beauty in Every Shade
Beauty was never supposed to look the same on everyone.




